How to Take Advantage of Holiday Sales to Build Your Business

Now that we have entered the holiday season, our inboxes and feeds are full of holiday sales as well as Black Friday and Cyber Monday deals. In addition to saving money on your holiday gift shopping, you can take advantage of these sales to help propel your business forward.

How to Use Holiday Sales to Build Your Business and Save Money

You will hear a lot of chatter online from influencers looking to make end of the year purchases to help offset their income for tax purposes. Now, I am not an accountant (nor do I pretend to be one – I was an English and Philosophy major, not accounting!!) so please check with an actual tax professional about any large purchases, tax deductions, or other accounting topics before doing anything drastic! But once you have cleared it with the powers that be, here are a few ideas on how you can make some strategic purchases to help build your business and save some money:

Purchase hotel gift cards or book ahead for next year’s conferences.

Do you know that you will be attending a specific conference in the upcoming year? Grab a gift card for the hosting hotel now to be used to offset the cost of attending next year. Or check and see what special deal you might be able to grab by booking on Black Friday or Cyber Monday. For example, right now Loews Hotels is offering 20% 0ff bookings for Cyber Monday. Book their Stay and Fly package and grab 10 days of parking and a night at the hotel before you fly out for that conference!

Stock Up on Credits for Royalty Free Products You Use Often

Do you use a lot of royalty free photos or music? Check the sites you purchase from regularly to see if they are offering a deal. Even if they aren’t, you can add credits to your account which will be billed now to be used in the upcoming year. One of my favorites, Envato, has a great deal going (like 50% off great) on many of their royalty free music clips and $120 off their Envato Elements. But hurry as this sale ends TODAY.

Purchase Courses or Products to Help You Grow

There are a number of courses offering great discounts right now. Once of my favorite bundles is the BC Stack. I’m not usually a fan of huge bundles, but this one has more than proved itself to me year after year. Released in July, it usually costs $37 which is still a huge bargain. If you preorder TODAY, you can snag it for $17 and be one of the first to receive it in July when it comes out.

Pro Tip: Create a special email just for this purchase as you will be receiving a lot of different emails from different Stack contributors and it helps to have them all in one place. 

Businessese is another one of my favorites for courses and/or templates. Businessese is like having your own personal lawyer to help you run your business without the hourly charges! You can grab generic contracts to use over and over as well as courses to help you maximize your brand relationships. Save 40% off of any one purchase through 11/30 with the code CRANBERRY17 here.


Speaking of courses, there aren’t many that I recommend but one that I cannot say enough about is Pitch Perfect Pro. It’s one that I’ve taken myself and absolutely loved. I was already making a full time income from blogging and was concerned that the course would be to “beginner” for me. I was wrong!! While the course is absolutely helpful for beginner bloggers (I wish it was around back I when I started!!), it also has tons of info for those of us who have been doing this for a while. When I put what I was learning into practice, I finally broke through and had two five figure months!! While the course isn’t open right now, I suggest you sign up for the wait list here and also download the Pitching Checklist to get a head start on some of the things that the course will be covering.

Purchase Photography Tools You Will Need

Whether you need to update your camera or purchase a lighting set to help take your photography to the next level, purchasing now may give you a tax advantage. Some of the items we have purchased in the past that we felt were really helpful were:

Lowel EGO Digital Imaging, Tabletop Fluorescent Light UnitLowel EGO Digital Imaging, Tabletop Fluorescent Light UnitPhotography Photo Portrait Studio 600W Day Light Umbrella Continuous Lighting Kit by LimoStudio, LMS103Photography Photo Portrait Studio 600W Day Light Umbrella Continuous Lighting Kit by LimoStudio, LMS103LimoStudio Photo Video Studio 10Ft Adjustable Muslin Background Backdrop Support System Stand, AGG1112LimoStudio Photo Video Studio 10Ft Adjustable Muslin Background Backdrop Support System Stand, AGG1112Neewer 5x7ft/152x213cm Light Grey 100% Polyester Wooden Backdrop Background for Photography Studio Video Shooting (Backdrop Only!)Neewer 5x7ft/152x213cm Light Grey 100% Polyester Wooden Backdrop Background for Photography Studio Video Shooting (Backdrop Only!)Canon EF 50mm f/1.8 STM LensCanon EF 50mm f/1.8 STM LensAmazonBasics Wireless Remote Control for Canon Digital SLR CamerasAmazonBasics Wireless Remote Control for Canon Digital SLR Cameras

Update Your Website

Now is a great time to grab a new theme. You can save big on themes at Theme Forest or Restored316 themes (one of my favorites!). And if you need help installing or customizing any theme or moving your site from Blogger to WordPress, you’ll want to head over to Heart and Soul Studio where Debbie will take care of you and make it seem easy peasy!! If you’ve been putting off moving to https, now is the time to get into Debbie’s cue and get ‘er done!!

The end of the year is a great time to start planning ahead for the upcoming year. By planning strategically, you might even be able to save yourself some pretty big money on top of starting the year off with a bang!!

While I may earn a little money from you clicking on my links, it does not affect the price of the goods and services you purchase.

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