5 Essential SEO Tips for Your Blog


SEO stands for Search Engine Optimization. Search engine optimization basically means making your content easily found and understood by search engines like Google, Bing, and Yahoo.  Making sure your content can be found by search engines means more visitors to your site, which is kind of the whole point of writing it, right?  Here are 5 tips to help you have the best SEO possible on your blog.

1. Install an SEO plugin.

There are many options when it comes to SEO plugins, but a few ones that do it really well are:

WordPress SEO by Yoast
All in One SEO Pack
SEO Ultimate

When using Yoast, under “General”, you’ll just need to fill in your focus keyword (sometimes it will auto populate if you use a popular term), and then fill in your title and description. The key to Yoast is turning everything green. Green means go!

You will see a heading titled “Page Analysis”. Click on that to get into the more advanced stuff. It will tell you exactly why your post is or is not green. The second arrow points to the “Page URL” section. Because most of our permalinks have dashes in them, this won’t usually be green and that’s okay.

Just getting your post “green” will help increase your search traffic almost immediately. If you are just starting out with SEOing your posts, you should go back through and properly SEO a few of your older posts each week. This one tip can double your traffic over the next few weeks.

Just remember: An SEO plug in does NOT make your content any more attractive to search engines by itself, it just “grades” how well you have done and hopefully points put how to improve it.

Bonus: Elegant Themes has a nice post that explains how to use each SEO plugin, complete with screenshots.

2. Link to others, and to yourself.

When you link internally, you’re going to lower your bounce rate and increase your traffic while improving your SEO. When you link to other sites with higher page rank (trusted ones like news sites), your site is going to be trusted. A trusted site floats to the top of Google search much faster than one that isn’t as trusted.

3. Be descriptive.

It’s very important to be descriptive when writing your blog posts. It’s also important to use headers and to name your images. Add alt tags with keyword-rich descriptions for each and every image on your site.

4. Do keyword research.

Make a list of post topics or keywords that you’d like to blog about. Then, head over to Google and do a search. Make sure you’re logged out, or your results are going to be dependent on who is in your circles, what you’ve searched for before, etc. You will see a list of related searched. Add those to your list.

Tip: Stay on top of Google Trends, and weave trending stories into your posts.

5. Work social media.

Instead of just link-dropping, use social media to your advantage. When you first publish a post, head over to Google Plus and add your link with a keyword-rich description. If you’re in a blog tribe, have your friends +1 your post – and then return the favor. Add authorities in your industry to your circles.

The day after you’ve worked Google Plus, start working other networks. You could do it all in one day, but spacing everything out will keep the traffic flowing in for weeks and weeks instead of just days.

Learning SEO isn’t something that will happen overnight. Everyone has their own way of doing things, but using basic SEO tips like these will help increase your traffic! Leave your SEO tips in the comments!